Sport Promotion through Sport Mega-Events. An Analysis for Types of Olympic Sports in London 2012

Designing a model for holding mega sport events with an emphasis on national brand development

The present study seeks a model for holding major sporting events with an emphasis on national brand development. The research method is a mixture of qualitative and quantitative. In the quantitative part, the statistical population, including professors and sports activists, and the statistical sample was done by stratified random sampling. Adequate number for modeling in pls software was 300 ...

Introduction: Security and Surveillance at Sport Mega Events

In recent times, sport mega events have grown into major global spectacles that possess huge economic, political and social significance. Cities and nations compete intensively for the right to host mega events such as the Olympic Games, the Superbowl in American football, the Champions League final in European football or the ‘World Cup finals’ of various sports. For the organisers, these even...

Olympic Textbook of Science in Sport

The Role of Sport Journalists During Crisis Events in Sport

Introduction Journalists have become an integral component of the sport system. At the same time, the role of the sport journalist has become an increasingly complex, particularly since sport entered a period of hyper-commercialisation, in which the interests of business, sport and the media have become fused in a web of mutual promotional benefit. It is now often unclear just what the sport jo...

Health promotion through sport: international sport federations' priorities, actions and opportunities.

OBJECTIVE To identify areas of priority and activity for international sportsfederations (IFs) with respect to athlete health and safety, and global health. Results serve to direct the work of the Association of Summer Olympic IF Medical and Scientific Consultative Group, the International Olympic Committee and to influence IFs' planning and priorities. METHODS The 28 IFs participating in the...